We're passionate about decreasing textile waste brought on by online shopping. By leveraging a smart garment, we'll inform shoppers, designers and brands of fit data and it's impact on the shopping experience.
We provide a private, personal experience-based solution with a tactile form factor you'd expect for clothes shopping. Leveraging smart textile technology to physical form will be measured as you move to ensure comfort and fit accuracy.
We believe this product could benefit anyone seeking an understanding of how clothing impacts their personal comfort. Research suggests cognitive performance suffers when we're distracted by the discomfort of the clothing we're wearing. We would all benefit from feeling included, having a better relationship with our bodies and our clothing.
“From the brand’s perspective, fit is one of the primary culprits in industry-wide return rates, which makes providing customers better-fitting clothes a bottom-line imperative. From the shopper’s point of view, fit is a key criterion in brand loyalty.”
– Source
We're working to change the narrative and stigma behind our physical form, catalyze education by informing shoppers of their fit, and ultimately help fashion brands take responsibility for the fit of their clothing, while building better relationships with their customers.
